The reasons people send with no occasion attached are better in a small city than in a big one, because they are specific to people who know each other. Somebody ran a snowblower down the whole block at six in the morning after twelve inches came in overnight, and nobody asked them to. A neighbor on a bluff street took a bin out every week for two months while somebody was in and out of hospital. A friend has had the kind of February that northeast Iowa specializes in — gray, subzero, fog up out of the river valley for four days running — and has said nothing to anybody about it. A daughter in Denver whose mother is at the Stonehill campus on Windsor Avenue and who cannot get back until Easter. A cousin who just closed on a house out in Asbury and is sitting on a folding chair in an empty living room. Somebody's first week at a downtown office, or at the plant, or behind a counter on Main Street. None of those has a card category and all of them are worth twenty dollars more than a text message. The honest test for whether to send: if you have thought about the person twice this week, that is the occasion.
Everyday delivery in this city is a set of door problems, and they repeat often enough that it is worth knowing which one your recipient has. The North End and the Washington Neighborhood are streets of two-flats and worker cottages where the door everybody actually uses is around the back off the alley, and the front door of a divided house often has a buzzer that stopped working during a previous administration — so a unit number and a phone number decide the outcome. Downtown and the Historic Millwork District run on entry codes: the converted mill buildings along Jackson Street and the apartments over the storefronts have a locked street door and no lobby anybody can leave a vase in, so the code or a person is the whole job. The bluff-top blocks on Fenelon Place, Grove Terrace and Southern Avenue put the front door up thirty to fifty concrete steps, so keep the container light. Asbury, the Northwest Arterial subdivisions and Key West have driveways, attached garages and nobody using the front door; a call-ahead beats a doorbell. And a Dubuque-specific timing note: on a Saturday morning, a good share of the people you are sending to are downtown at the Farmers' Market on Iowa Street, which has been running in some form since the 1840s — so Saturday deliveries want an afternoon slot or a phone number.
Winter changes the rules completely and it changes them for four months. Between roughly December and March, nothing should be left standing on an unheated Dubuque porch: a vase of water at ten degrees is finished inside half an hour, the bluff streets are the last to be salted, and the shaded north-facing steps stay glazed for days. In that season a just-because delivery wants a person — the recipient, a neighbor, a garage code, a heated entryway — which means the cell number field is doing more work than the address field. The other seasonal reality worth knowing: the county legs are weather-dependent in a way the city legs are not. US 20 west toward Farley, Epworth and Dyersville is open prairie road that closes in a ground blizzard; US 52 north along the Great River Road to Sherrill and Balltown is a bluff road with real drop-offs; the bridges to Illinois and Wisconsin catch wind. Order those in the morning between December and March, or a day ahead, and let the route work around the weather rather than against it.