The routes that carry most of this volume are residential and unglamorous. Shandon and Old Shandon in 29205 are the heart of it — 1920s bungalows on brick streets between Devine and Blossom, close enough together that a run of four deliveries takes less time than one trip to the Northeast. Rosewood along Rosewood Drive, with the Rosewood Market as its landmark, and Melrose Heights and Hollywood-Rose Hill fill in the same ZIP, with Heathwood and Wales Garden on larger lots just east. North of Elmwood Avenue the housing stock changes and so does the reason people send: Cottontown and Earlewood off North Main, Elmwood Park with its restored Victorians, Eau Claire and the Keenan Terrace side of 29203, and further south the Olympia and Granby mill villages below Whaley Street, where the old cotton mill housing has been steadily reclaimed. Forest Acres in 29206 runs its own loop through Satchel Ford, Brandon Acres and Sherwood Forest with Trenholm Plaza as the anchor. The Northeast — Spring Valley, Woodfield, Dentsville and Wildewood in 29223, Lake Carolina and the Clemson Road corridor in 29229 — is the long leg, and Blythewood in 29016 the longest. Across the Congaree over the Gervais Street and Blossom Street bridges the pattern resumes: Cayce in 29033 and 29172, West Columbia and Springdale in 29169 and 29170, St. Andrews and Seven Oaks in 29210, Harbison, Friarsgate and Irmo in 29212, and Lexington in 29072 and 29073.
The reasons people send with no occasion in this city are worth naming, because they change what you should order. The largest single category is teachers and school staff — Richland One downtown and in the older neighborhoods, Richland Two across the Northeast, Lexington One, and Lexington-Richland Five out through Irmo, Dutch Fork and Chapin, plus the independent schools including Heathwood Hall, Hammond School and Cardinal Newman. School deliveries go to a front office, not a classroom, so send a compact arrangement in an unbreakable vessel that a staff member can carry down a hall, and aim for mid-morning rather than the dismissal hour when the office is at its busiest. The second is caregiving and the long recovery — someone six weeks into looking after a parent, someone home from Prisma Health or Lexington Medical Center and past the point where anyone is still checking in. The third is neighborly, and Columbia has a specific reason for it: after the October 2015 flood, when Gills Creek overran and the Columbia Canal was breached and whole streets in Forest Acres and around Lake Katherine went underwater, this city rebuilt largely through people showing up at each other's houses. That instinct did not go away. A flower delivery to a neighbor who helped with something, or who is having a hard month, is an entirely normal thing to do here. The fourth is the workplace thank-you, which in a government town means a state agency office, a Main Street firm, the BlueCross BlueShield campus off Alpine Road or the Colonial Life offices on Colonial Life Boulevard.