Beyond celebrity and old-money traditions, Beverly Hills' just-because volume runs through the Hollywood corporate and creative ecosystem. CAA (Creative Artists Agency), WME (William Morris Endeavor), UTA (United Talent Agency), ICM, Endeavor Content, Disney Studios (Burbank), Warner Bros. (Burbank), Universal Studios, Paramount Pictures (Hollywood), Sony Pictures (Culver City), Netflix headquarters (the Hollywood and Beverly Hills offices), and the dozen+ major Hollywood production companies all run just-because floral programs for talent, executives, and key creative partners. The fashion world also drives a real just-because volume — the Rodeo Drive luxury boutiques (Cartier, Tiffany, Hermès, Chanel, Louis Vuitton, Gucci, Prada, Saint Laurent, Dior, Bottega Veneta, Bulgari, Fendi, Valentino — the most concentrated luxury-retail strip outside Paris's Avenue Montaigne) routinely send Beverly Hills clients couture just-because bouquets as thank-you gifts. The food-pairing tradition that defines Beverly Hills just-because is unusually deep: Nate'n Al's deli baskets (the Beverly Hills delicatessen institution since 1945), Wexler's Deli, Edelweiss Chocolates (Beverly Hills chocolate institution since 1942), Sprinkles Cupcakes (Beverly Hills bakery), Petrossian caviar (Beverly Hills Petrossian boutique), Bouchon Bakery (Thomas Keller — Beverly Hills location), and the dozen+ Beverly Hills luxury concierge-service gift baskets. Most florists curate the pairing to the recipient's Hollywood-celebrity or old-money status and tradition.