You can walk across Caldwell in about twenty minutes, and that is the practical case for sending flowers here with no occasion attached: nobody is making a special trip. The borough is a little over a square mile of short blocks hung off one avenue, and the shops covering it are already running that ground. Bloomfield Avenue is the spine; Central Avenue carries the older two-family stock; Roseland Avenue drops south toward Essex Fells; Westville Avenue runs west into West Caldwell; Mountain Avenue climbs north into North Caldwell; Passaic Avenue heads out to Fairfield. A driver working a Caldwell route touches most of those in a single afternoon. The result is that the everyday order — the one that exists because somebody had a bad week, or a good one, or has simply been on your mind — costs the same here as an occasion order and arrives just as quickly, which is not true in a city where a courier has to find parking first.
The recipients are mostly not romantic and mostly not far. A neighbour who ran a snowblower down your sidewalk before you woke up. A teacher at Grover Cleveland Middle School in the borough or at James Caldwell High School over the line in West Caldwell — send those to the main office, addressed to the teacher by full name, and before the last bell, because a classroom is not a delivery address and an arrangement left at a locked door after dismissal sits until morning. The staff at the borough library on Bloomfield Avenue, or an office at Caldwell University a few doors along the same street. A parent or an aunt at Crane's Mill in West Caldwell, where the front desk receives and distributes internally, so a full name matters more than an apartment number. A friend who just came home from Cooperman Barnabas with a new baby and cannot get out of the house for a fortnight. And, more than any other category here, somebody's own mother, three streets away, on no particular date.
Porch mechanics are the whole craft of this occasion and they are seasonal. From June through August, a west-facing porch on one of the numbered blocks is an oven by two in the afternoon — say so in the notes and the driver will use a shaded side door or set the arrangement inside a vestibule instead of cooking it on the step. In the two-family houses along Central Avenue there is usually a shared entry with two or three bells; name the one you want and whether the storm door is unlocked. From November to February the hill streets are dark by half past four, so a porch light left on and a house number visible from the road turn a ten-minute search into a thirty-second stop. Up in North Caldwell, off Mountain Avenue and the roads toward Hilltop Reservation, and along the unsidewalked lanes of Essex Fells, houses sit well back and mailboxes cluster at the street; name a porch, a side door or a garage bay and the driver walks it in rather than leaving it at the kerb. Every delivery comes back with a photo, which for an unannounced gift is also the confirmation that the right door got it.