Brickell's just-because flower category is shaped by the neighborhood's role as Miami's 'Manhattan of the South' financial-district epicenter, the Latin American diaspora's multi-generational family-network tradition, and the deeply rooted Brickell high-rise condo-tower lifestyle. The just-because volume runs through Brickell's corporate ecosystem (the financial-services firms Citigroup, JPMorgan, Bank of America, Goldman Sachs, Morgan Stanley, Citi Private Bank, the dozen+ Brickell-based Latin American family offices, the major US-and-Latin-American law firms Greenberg Traurig, Holland & Knight, K&L Gates, Hogan Lovells), the Latin American family network (Cuban-American grandmothers sending tropical-luxe just-because to grandchildren in Brickell high-rises, Venezuelan-American families coordinating just-because across the city), and the Brickell high-rise condo-tower residential market. Brickell florists like Miami Flower Market, Bloom Miami, Petals Miami, and the Brickell-Avenue community florists each cover the Brickell just-because market. Pricing in Brickell just-because: $95-$165 for a small editorial cube, $215-$345 for the mid-tier hand-tied, and $345-$585 for the premium just-because gathering with curated Latin-American specialty food add-ons.
Brickell's just-because food-pairing tradition draws on the Latin American diaspora's deep food culture: Cuban-American specialty boxes (medianoche sandwiches, pastelitos, Cuban coffee from El Cristo Coffee or Versailles in Little Havana — the iconic Cuban-American restaurant institution), Argentine specialty boxes (alfajores, dulce de leche pastries), Colombian specialty boxes (pan de queso, café from Café Bustelo or the Colombian coffee specialty roasters), Peruvian specialty boxes (King Acai açai bowls, picarones), Venezuelan specialty boxes (arepas, cachapas), Brazilian specialty boxes (brigadeiros, pão de queijo), the Mary Brickell Village specialty food boxes (the Mary Brickell Village dining-and-shopping district adjacent to Brickell Avenue), the Brickell Citizen specialty boxes. Most florists curate the pairing to the recipient's Latin American national tradition. Beyond corporate and Latin American tradition, Brickell's just-because runs through the academic community: Miami Dade College's Wolfson Campus downtown (the largest community college in Florida by enrollment), the University of Miami's Coral Gables campus (the U — 17,000+ students), Florida International University in University Park (FIU — 56,000+ students), and the dozen+ Miami-area private schools. Brickell florists deliver to residence halls. The Brickell condo-tower residential just-because tradition involves doorman-lobby delivery with apartment number and bilingual Spanish-English text confirmation — the Echo Brickell, Brickell Heights, Reach Brickell, Brickell Flatiron, SLS Brickell, Icon Brickell, Murano Grande, Carbonell at Brickell Key, and the dozen+ Brickell condo towers all have 24-hour doorman service.