Flowers for Verona, WI

For most of its history Verona was a small crossroads farming town southwest of Madison. Then Epic Systems built its sprawling, storybook campus here, the population climbed, subdivisions filled in the fields, and the town started calling itself the Hometown of the World. Both Veronas still exist on the delivery map. There is the newer one — the family neighborhoods off Cross Country Road and Nine Mound, the offices and thousands of workers on the Epic campus, the UW Health clinic on Nine Mound — and there is the older one along Main Street with its longtime businesses and the Military Ridge State Trail running through. A florist here works corporate deliveries to a gated tech campus, congratulations bouquets to new-build homes, and get-well arrangements bound for the Madison hospitals a few minutes up the highway, all in the same afternoon.

Other Wisconsin cities.