Love Romance flowers in Flatiron

Love and romance in Flatiron runs on surprise and timing. The neighborhood wraps around the Flatiron Building at the 23rd Street crossing of Broadway and Fifth Avenue, with the Madison Square Park dining scene at its north edge, the Silicon Alley office corridor between Fifth Avenue and Park Avenue South, and a band of Gramercy-edge doorman co-ops and loft residences to the east. A romantic send here is usually one of three moves: a surprise-at-home drop where the doorman holds a bouquet of long-stem red roses for a partner's arrival, a date-night delivery to the maitre d' at a Madison Square Park restaurant timed to the reservation, or a workplace surprise to a partner's desk in the Silicon Alley lofts. Each needs a florist who knows the protocol — the co-op lobby desk, the restaurant host stand, the loft-building reception — and who can keep a card message discreet until the reveal. Flatiron's romance look ranges from the timeless dozen long-stem reds to the modern editorial garden-rose-and-ranunculus the design-forward crowd prefers.